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R, Applied econometrics, applied machine learning, digital marketing, computational social psychology

Yixiang is a Marketing PhD student at UC Berkeley Haas School of Business. His primary research interest is consumer judgment and decision making. He takes a computational approach to extract new insights into the consumer psyche from rich unstructured data (e.g. social media footprints, psychophysical responses). Yixiang received his B.S. from Fudan University and M.Phil from Chinese University of Hong Kong.

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