Introduction
When Janet Vertasi, a sociology professor of technology at Princeton, learned of her pregnancy, she decided to conduct a personal experiment. She hid her pregnancy from the internet for nine months. This meant only sharing her pregnancy with close friends and family, using her own personal server while making purchases on Amazon and even opting to use cash For many of her transactions. During this time Amazon mistook her as a “suspicious customer” (Vertasi 2014, Gray 2014). Recall another incident of how Target found out about a...