by Jonathan Pérez. Reflecting on the complexities of the human experience is paramount to conducting research. Jonathan Pérez, through his exploration of a conspiracy subreddit, reflects on his experience trying to find the human behind the datum. Jonathan critiques the harmful effects of dehumanizing rhetoric and the researcher’s responsibility to navigate ethical implications. In doing so, he establishes three guiding rules to support researchers seeking to humanize their analysis: 1) a researcher must always find the story behind the data; 2) a researcher must protect themselves; 3) a researcher must still humanize participants (even those who perpetuate harmful narratives).